Australian Market and Social Research Society

Question: Discuss about the Australian Market and Social Research Society. Answer: Introduction: Ethics is one of the most important subjects in the human history as for to consider what is right and what is wrong becomes highly subjective. This becomes a much bigger problem as the unethical way of handling things is not good for the sustenance of a company among the competitors. Marketing research helps in facilitating the information flow from the market to the producer of goods in regards of what the customer actually wants (AMSRS, 2016). The companies generally mine data from websites where people have provided their personal information. When a certain population of customers feels very positively about giving information or participating in interviews conducted for market surveys, another half of the population feels differently. They feel that the companies fear of the fact that they are manipulated into giving information to the researchers from their inner part of the minds without their knowledge. The research may be based on mere observation, in-depth interviews or ev en focus group discussions. Ethical principals must be that the participant must consent to the interview that involves him where he understands the purpose of the whole research, understand the risks and benefits involved and also must have independence in taking decisions without the fear of consequences (Singh, n.d.). There are also issues in the qualitative method of research where the whole research design can be a flaw not adhering to the motivations of the participant. The confidentiality maintenance, taking the neutrality road, taking sides and sharing transcripts can form obstacles in the process. This is why the Australian Market Social Research Society exists where it clearly focuses on the ethical standards of the researches that are conducted under its jurisdiction. The AMSRS stresses much on the broadening of the number of members to be promoted in the society and encourages them to actively participate in the activities (Fritz, 2012). It also encourages the promotion of values through the researches generally conducted with the help of the experts. As much as the qualitative research helps in understanding the preferences and the buying decisions of the customers, it also has its very own limitations. The researchers bias in the forming of the research is highly avoidable. The person, regardless of what his expertise is, will influence the outcome of the research in some way that would be surely be the result of his perspectives and his opinions on the topic that he is conducting research in. The whole process is labor intensive as it requires a lot of manpower to get done. The manpower has to find the right people to get information from and must analyze and then finally interpret the result for an overall idea of what the research should register its findings as. On the other hand, qualitative method of acquiring the data is also time-consuming (Okstate.org, 2016). There may problems in the procedure due to subjectivity in the concept. These subjective opinions can change the results in such a way that it becomes almost obsolete on why the participants were interviewed in the first place. The participant/researcher relationship is crucial where it at times is manipulated manually in terms of the subjective ideas and idiosyncrasies of the person who is conducting the research. Ideological concerns may arise in between the sessions and this has to be handled with care. The knowledge generated from a certain form of research does not reflect the whole population of a specific market. The findings tend to change everywhere and this information has to be understood from a whole new perspective just to get the generalized idea of the definition of that particular market. Investing on the groundwork and background research on the participations can help in obtaining a clear output from the participants who are being interviewed or observed (as in the observation case) (Marketing Schools, 2016). Planning ahead for a crisis management in the middle of a research must be looked into before beginning the process. Informing the participants of any type of research that they are a part of it is very important. Usage of well-recognized research and that are appropriate is highly advised. The participants have the right to feel comfortable during the research and should have the freedom to stop whenever they want in case they dont feel up to it during the resea rch (Stevens, 2013). The individual who does the research should never let his personal opinions into the play and must always focus on the objective part of the scenario. The whole progress should move in synch with honesty where they have every right to know why the information is being acquired and what will be done of the data collected. Through these ways the future researches dependability and credibility can be ensured. References AMSRS, (2016).About the AMSRS - Australian Market Social Research Society. Amsrs.com.au. Retrieved 3 September 2016, from https://www.amsrs.com.au/about/about-the-amsrs Fritz, K. (2012). Ethical Issues in Ethical Issues in Qualitative Research. Johns Hopkins School of Pub Johns Hopkins School of Public Health, Department of lic Health, Department of International Health International Health. Retrieved on 03-Sep 2016 from https://ocw.jhsph.edu/courses/qualitativedataanalysis/pdfs/session12.pdf Marketing Schools, (2016).Ethical Marketing | What is Ethical Marketing? Marketing-schools.org. Retrieved 3 September 2016, from https://www.marketing-schools.org/types-of-marketing/ethical-marketing.html Okstate.org, (2016).Disadvantages of Qualitative Research. Okstate.edu. Retrieved 3 September 2016, from https://www.okstate.edu/ag/agedcm4h/academic/aged5980a/5980/qualrsch/QUALRSCH/sld010.htm Singh, Ashutosh K. (Dr.) (n.d.). Ethical issues in marketing research: Encroachment in the personal domain for the purpose of sales leads. Department of Business Economics. Retrieved on 03-Sep 2016 from https://www.internationalseminar.org/XIII_AIS/TS%201%20(A)/13.%20Dr.%20Ashutosh%20Kumar%20Singh.pdf Stevens, M., (2013). Ethical issues in qualitative research. Kings College London. Social Care Workforce Research Unit. Retrieved on 03-Sep 2016 from https://www.kcl.ac.uk/sspp/policy-institute/scwru/pubs/2013/conf/stevens14feb13.pdf.