Analysis into charity campaigns - Free Essay Example

What techniques do charity campaigns use to convey their idea and persuade the viewer? Have they gone too far? Danielle Gough BA Visual Communication, Level 6 This essay will provide an in depth analysis into charity campaigns, their target audience and ways of communicating an idea, message and the methods used to persuade the viewer to donate or join the charity. In order to do this I will decode three images via semiotic analysis. Charity campaign techniques, symbols and signs , social and political issues used to persuade the viewer will be explored. The methods, history and theory of advertising, and advertising campaigns will also be taken into account. Advertising companies know their audience inside out, they know their weakness, strengths, what drives them to buy a product, and the psychology behind it. Scott, W states â€Å" As it is the human mind that advertising is dealing with, it’s only scientific basis is psychology, which is simply a systematic study of th ose same minds the advertiser is seeking to influence. (Scott, 1916,p 2) They know figures and their target audience and human behaviour inside out. Their campaigns and posters are an extension of this. Decoding them and the reasoning behind them, will be my basis of study. Charities are selling a certain type of agenda, idea, lifestyle or an objective or wrong that should be right within advertising, there campaigns are an extension of there brand identity and what they are about, how they say it, and their whole personality. As stated by Dyer, G â€Å" Charity Advertising is usually non- profit making, but often usues the persuasive techniques of commercial advertising† also Nava A states about social cause advertising â€Å"within contempory Western societies identity has not only been linked to movements of self- affirmation, but has also become integrated into lifestyle decisiions made about the self†( Nava, 1997, pg 29) If you choose to donate, or give to a ce rtain charity this says something about your views on the world society and what you as an individual believe in. Organisations have brand power, their brand is an extension of there beliefs. Danesi states â€Å" Brands are one of the most important modes of communication in the modern media environment† ( Danesi, 2006, pg 3 ). Some may use the word propaganda when describing charity campaigns. Danesi states Propaganda is the craft of spreading and entrenching octrines, veiws, and beliefs, reflecting specific interests and ideoligies ( political, social, philosophical, etc) by attempting to persuade people through emotional appeals. ( Danesi, 2006, pg 10). EXPLAIN NOT RANDOM My first image for analyis is Figure 1, P. E. T. A campaign promoting vegetarianism. The key element that firstly stood out to me was the women dipicted on the floor and the brave slogan â€Å"I am alica silverstone and I am a vegetarian†. Overall the campain ad is visually strong. The use of shock within advertisemnt is a key element advertisers use to promote an idea/ or put a message across in this case. Advertisers use shock tactics as they convey a message† more loudly and clearly than competetors† ( Nava 1997, p 71). The louder and more shocking the advertisement, the more likely the consumer is to remember the campaign and campaign advert. The best examples of the benefits of shock imagery within advertising are the Benneton advertisements. Their adverts have brought up contravery and use current affairs and issues of race, gender and class as a campaign to persuade the viewer to buy products. Therefore the more shocking the advertisemnent, or message or slogan the more likely the consumer remembers the campaign. These shock tactics seem to work. In an article about shock tactics saves animals by the guardian it states† In terms of exposure, however, his campaigns are undeniably effective. When he joined the organisation in his early 20s t here were 60,000 members; now there are two million worldwide. † ( The Guardian, 28/05/09, p 1) These memorable slogans are eye catching, The Guardian states â€Å"Yes, Peta could restrict its activities to scientific work, but how often do you read of that in the papers? It could just hand out lengthy tracts about ethics, but how many people would stop and take one, let alone read it? †(The Guardian 21/01/2010 p1) P. E. T. A have used the strong slogan and image to shock the audience into looking, and remembering the campaign thefore having a lasting effect, which is why there publisitiy and popularity has grown ver the years. The slogan ‘ I am Alica Silverstone and I am a Vegetarian’, to me is contraversial. As these words can usually be accosiated with something you would say in a support group, here P. E. T. A have used this for shock purposes. This pycology states â€Å" Seldom do words adeqeuately allow humans to explore and express the range a nd depth of our many subjective states† ( Boesch,E Waltr,J, Susana ,A , 2007 p172) The use of the powerfully statement and slogan reinforces P. E. T. A and their shock effect attitute. The image of the woman is the main signifier,Carolina Hein states â€Å" Women displayed as sexual objects is the leif motif of erotic spectacle, from pin ups to strip tease she holds the look, plays to and signifies male desire† ( Hein 2008, pg349 ) using the male gaze as a way of portraying the female form, and drawing you into the advert. This use of the male gaze is dated back to pre raphlite paintings, the women is depicted as opressed and vunrable to draw our attention to the campaign advert. Sex in advertising is a key technique that gets campaigns noticed Shimp states â€Å" sexual material in advertising acts to attract and hold attention for a longer period† (Shimp,T 2007 p263) Within this advert the draped inviting pose uggests the advert is using the women as an imag e for shock, totally unrelated to the P. E. T. A charity, just so the campaign ad makes you take another look and read it. You could argue that the portrayl of the women in this advert is degrading and could be showing the women as a sex object. Worell states â€Å" the media portrayl of women limit them to the status of sex objects whose identies do not span beyond beauty, sex and reproduction†. ( Worell, 2002 p704 ) The advert overlly sexulises the female and shows the male gaze as you are drwn to the sexual oragns of the woman’s body which depicts the female in a submissive, powerless pose. You could argue that ths un realistic view of a women in the media is bad press and not a good role model for women. Lind states† media portrayals of women have obvious effects (†¦) including negetive effects on a woman’s self image, increased rates of eating disorders, sexualization and racialiazm. † (Lind,A Brzuzy,S 2008 p315) The women in the camp aign ad is almost being depicted as an oject as the mai signifier, this could be degrading for women, and you could argue that it doesn’t realte to P. E. T. A, and that this degrading imagery is different to the moral ethos of the charity. You could argue that the imagery shows a negetive sterotype of a women. Pardan states† the male gaze constructs women as sexual objects in a erotic spectacle. According to this idea, the way men see women determines their value. † ( Pardan,c 2009, p 137). The image is shcking and holds our attention, but it is a negeative objectilising way of portraying a woman, looking at other P. E. T. A campaign ads the over sexualisation of the woman’s body has been used countless times in a very exhibitionist way. Another technique used in the campaign ad is celebrity endorsement. This is used to enhance popularity and recognition in the audience. McAuley states â€Å" Using celebrities gets people to pay attention. Thatâ€⠄¢s why info commercials and commercials use celebrities al the time. â€Å" ( McAuley 2010, p 42) The Use of Alica Silverstone is promoting a vegetarian as being more of a sexy woman rather than the usual sterotype of a vegan or vegetarian being more of a tomboyish look. Alica Silverstone as well as being a actress and model is also know as an animal rights and environmental activist, and was voted Sexiest Female Vegetarian, by PETA. You could argue that P. E. T. A is aiming their adverts at a more male audience mainly because within all P. E. T. A ‘s campaigns women seemed to be used, which could be viewed as sexist and degrading to women. My second image for analyis is Figure 2, The Greenpeace Kit Kat campaign. The main elements of the campaign ad being the slogan ‘ The Easter Bunny: another supporter of the Kit Kat campaign, the image of the Easter bunny and the orangotan, and them carrying the messages ‘ Stop Nestle destroying rainforests for palm oil, and ‘ Give the Orang- utans a break. The strongest message for me is the use of the Nestle logo and the words ‘ Killer’ that states the message more clearly than the whole advertisement. The whole campaign uses guilt as a way of persuading Nestle to change it’s ways. The use of the oragutan shows us the exact effect that eating a Kit Kat, showing an orangutan within the advertisement shows us what exactly we are effecting by eating the Kit Kat, giving us a sense of moral responsibility. Showing that eating a Kit Kat means that we are killing the orangutans. â€Å" The other is a sociological or cultural argument, involving an implicit or exlicit critique (†¦) It suggests that we know of our collectve guilt which derives from our membersip of high consumption societies- guilt about depletion of the earth’s resourses or about the poverty and starvation endured by less fortunate peoples† (Richards, B, Mac, I Bottenll,J 2000 p 154). Nes tle are using the fact that people don’t want the guilt of destroying the rainforests and the killing of a near endangered species on there head therefore using the oranutan within the campaign ad shows people responsibility for ther actions, a key technique used by charities. The other key technique used is the use of the Nestle logo with a different twist- ‘Killer’ and The Slogan ‘Give the orangutans a break’ which is a play n words of the Kit Kats original slogan ‘ Have a break, Have a Kit Kat ‘. â€Å" However, the use of images as elements of activation and reinforcement of metaphors are also present in press ads, though text is given more importance than the image or photograph† ( Luis,J Campo,O Ives,J Navamoni,I 2005 p70). The play on words and the imagery metaphor on the Nestle logo says in a short space of time exactly what the campaign is about without going into any detail, and is a powerfull signifier. The use of pas tiche in advertising here is used for irony purposes, making a mockery of Nestle, almost showing them up by playing with the slogans. Shock in advertising is clearly used within the Kit Kat campaign, as a way of displaying a message. Another example of this is the U TUBE video (https://www. greenpeace. org/international/campaigns/climate-change/kitkat/) used on the campaign website that shows a man in an office eating an orangutan finger instaed of a kit kat chunk. This is a different form of shock in advertising from Figure 1, as intead of shock imagery that goes with sex in advertising the ‘ horror’ shock aspect is used, which is another aspect campaign advertisers use. You could argue that these shock tactics and ‘in your face’ tactics work to gain mayor public publicity. An article by the Economist states ‘ Nestle, another food giant, has been attacked in a spoof online advertisementthat shows an office worker eating a finger of a KitKat (†¦) These attacks are proving potent. Companies are changing their buying policies in response, and paying more attention to the distant reaches of their supply chains† (The Economist, 26/06/2010) The article states how the nestle video gained key media attention, causing Nestle to take action, thus causing other compaines such as Lush to stop using palm oil in there products. The article also states that â€Å" We had been asking Nestle to stop buying products from rainforest destruction for two years before we launced our campaign. Nestle cracked within just two months because the verwhelmed public response made the company listen† (The Economist, 26/06/2010) The article proves that this type of direct action broadcasts the message more loudly than say a small advertisment or petition. My third case study, Figure 3 portrays a barnado’s ad campaign featuring a baby with methylated sprit being poured into it’s mouth. The campaign is another example o f shock in advertising to attract attention. The campaign uses the slogan ‘ There are no silver spoons for children born into poverty’ with a story describing how a poor upbringing can lead to substance abuse.

Overview of the Whiskey Rebellion Essay - 1077 Words

Imagine being an active participant in the American Revolution in the late 1700s. Not only that, imagine being on the side fighting for your freedom. The war ends, youre in the clear for a leisurely life of freely doing what you please, and youre happy. Youre also a farmer that happens to be located in Pennsylvania. Before you know it, Congress comes to the decision to pass a tax on the production and distribution of whiskey, one of your main crops. What? Woah, woah, woah, wait a minute, did you not just fight a whole war against the taxes being imposed on you? A war for your rights? This cant be right, it just cannot be. Ah, but it is all too true. In the 1790s, a tax was passed that raised the price on distributing whiskey. This†¦show more content†¦Hamilton was able to persuade Congress into passing a twenty-five percent tax increase on such products. This did not go over all too well in the west, especially concerning small farmers in Pennsylvania. At the time, farmers p rocessed their corn and grain into whiskey, since it was less complicated to transport their crops in liquid form rather than in bulk. Whiskey was also used as barter at this time. In retaliation to this tariff, farmers took it upon themselves to harass the federal tax collectors, and showed their hostility and disdain by stopping judicial proceedings. In response to this, Congress attempted to lift the most severe proclamations of the levy, but this was to no avail in the farmers eyes. Since a majority of the farmers used the barter system, they simply could not come up with the money necessary to pay the tax. Their vexation mostly stemmed from their belief that the unresponsive government lacked to understand the hardships they faced since the government quite clearly did not grasp the concept of a deficiency of affluence (Encyclopedia of American History: Revolution and New Nation, 1761 to 1812). Throughout 1771 to 1773, the farmers resistance was noticeable although not yet nota ble until 1774, where they then decided to handle the complication themselves. Later on, in the summer of 1774 (July to be exact), AlexanderShow MoreRelatedThe Whiskey Rebellion: Frontier Epilogue to the American Revolution by Thomas P. Slaugther1010 Words   |  5 PagesProfessor Thomas Slaughter has provided a most thorough overview of the Whiskey Rebellion, which he asserts had by the time this book was conceived nearly two centuries after the episode transpired, had become a largely forgotten chapter of our nations history since the time of the Civil War. He cites as direct evidence of this fact the almost complete absence of any mention of the event in many contemporary textbooks of the conservative era of the 1980s, which this reviewer can attest to as wellRead MorePower Of The New Nation1853 Words   |  8 Pageswith John Jay and Gouverneur Morris. The Federalist ideals emphasized the need of federal power, favored large businesses, believed the country needed a strong financial system, and interpreted the Constitution loosely. (â€Å"Political Partie s Emerge (Overview)† 1). The Democratic Republican party was the complete opposite of the Federalist party. Lead by Secretary of State, Thomas Jefferson, and James Madison, the Democratic Republican party’s ideals, which were largely inspired by the Enlightenment,Read MoreKentucky s Role During The Civil War1524 Words   |  7 PagesConfederate forces attempted to seize Fort Sumter, after Lincoln had sent an unarmed ship there for resupply. This was the first skirmish in what became known as the Civil War, called the â€Å"War Between the States† by the southerners and the â€Å"War of the Rebellion† by the North (Henretta, 2012, p. 418). There were eight states that had to make the crucial decision regarding whether they would stay with the Union or join the newly formed Confederacy. History records that â€Å"those eight states accounted forRead MoreThe Storu- Animal Farm2755 Words   |  11 Pagesanalyzed in the paper. The story in a disguise reveals the international relations and world politics at the time of communism. The paper aims to analyze the novel from the political perspective while taking into account the prospective of Boxer, overview of the entire system and the perspective of the common people. Orwell was born in 1903 to British migrants in Bengal, India; he received his learning and education at an arrangement of private schools, incorporating Eton, England’s elite schoolRead MoreCalculus Oaper13589 Words   |  55 Pagesreferred first and foremost to the economic imperative to heterosexuality and marriage and to the sanctions imposed against single women and widows--both of whom have been and still are viewed as deviant Yet, in this often enlightening Marxist-feminist overview of male prescriptions for female sanity and health, the economics of prescriptive heterosexuality go unexamined.(7) Of the three psychoanalytically based books, one, Jean Baker Miller s Toward a New Psychology, of Women, is written as if Lesbians

The Legacy Of The Reconstruction Era - 1920 Words

In the years prior to the Reconstruction era, the nation was involved in a brutal civil war—one of the most destructive to ever take place. The North and the South were fighting against each other, with the Confederate States fighting for secession and slavery, and the Union fighting for an in tact country. Abraham Lincoln, the newly elected president, was against secession and blatantly stated so in his inaugural address, â€Å"A husband and wife may be divorced, but the different parts of our nation cannot.† Nonetheless, for four excruciating years, war took place and ended in 1865, with the siege of Petersburg, â€Å"[costing] the nation more than 600,000 lives, nearly as many as in all other American wars combined.† Just before the war ended and the Union won the victory, Lincoln began his second term. Unfortunately, he was assassinated soon after in mid-April. From this point on, the nation began rebuilding itself through reconstruction for the next twelve years. While the Reconstruction period following the Civil War produced many significant results, particularly in the arena of Constitution Amendments, it nevertheless fell short in binding the nation’s wounds. Without a replacement for Lincoln, the Republican Party was tragically unable or unwilling to seize the day and implement an effective, lasting and just national reconciliation. With the loss of a great, progressive president such as Lincoln, our country was left in shambles after the conclusion of the Civil War.Show MoreRelatedThe Legacy Of The Reconstruction Era1473 Words   |  6 PagesThe reconstruction era was a time that then affected America in positive facets and negative aspects as well, and still affects America today. Thanks to the reconstruction era, there are several implementations that geared the world on the path in which it is today. Had it not been for some of the laws that were set in place African Americans may have not had many of the opportunities that were presented during the reconstruction period, therefore the years of oppression and cruelty might still beRead MoreThe Legacy Of The Reconstruction Era1303 Words   |  6 PagesThe Reconstruction Era America was in disarray following the events of the Civil War. Southern economy was in shambles while congress was struggling to find a middle ground between the radical republicans and Lincoln’s lenient policies. Many Southerners faced the aftermath of uprooting their society and their way of life while thousands of newly freed slaves struggled to find a way to support themselves. The country needed a strong leader, however on the 14th of April, 1865 President Lincoln wasRead MoreEssay about The Reconstruction Era: The Planted Seeds1231 Words   |  5 Pageswalked through compared to other American Wars (â€Å"Civil War Facts†). After the Civil War the Reconstruction Era rose up and flourished into a luminous path of freedom for slaves in America. The president’s impact on the Reconstruction Era lit a path to the rights of African Americans. Abraham Lincoln, Andrew Johnson, and Ulysses S. Grant each had their own participation in the movement of the Reconstruc tion Era, for they planted a seed of faith believing that a beautiful rose would rise and become oneRead MoreThe Reconstruction Era Was A Success1490 Words   |  6 PagesThe Reconstruction Era was a Success Shortly after the Civil War ended in 1867, President Abraham Lincoln’s new objective was to unify the union and the confederate states into what was formerly known as the United States of America. This time period is known as the Reconstruction Era, starting with the surrender of Robert E. Lee at Appomattox Court House in 1865 and ending with the implementation of the Compromise of 1877. The Reconstruction Era was a time period full of political, economicRead MoreThe Reconstruction of America after the Civil War1078 Words   |  4 PagesCivil War would become known as the â€Å"Reconstruction Era.† An era that raised just as many questions as it did answers. A reconstruction of America that seems to carry on many decades later. The reconstruction of America would decide how the south would rejoin the Union, what was to become of the nearly 3 million black slaves freed, how America was going to recover from such a devastating internal war. There appears to be phases that the Reconstruction Era went through, roughly three of them. TheRead MoreTime Line 21050 Words   |  5 Pageseconomic disruption caused by the anti-slave Northern States that caused it. The civil war was a war where the most American troops were killed. It also ended slavery. | 5) The phases of the Reconstruction Era and its legacy to U.S. history. | 1863 – 1877 | There are 2 stages of the Reconstruction Era. The first is the post-Civil War U.S. and the second focuses on the Southern United States (Wikipedia, n.d.). | 6) The post-Civil War conquest of the West, including the â€Å"displacement† of theRead MoreAbraham Lincoln And Its Impact On The United States1470 Words   |  6 Pagesthe United States because he abolished slavery. Also, his Reconstruction plan showed the South that they would have a say in the government, despite their size. This was significant because slavery was tearing the country apart. When the South threatened to leave the Union they complained about slavery and about not having a say in the government. Lincoln realized why they would feel that way and helped them out. By the time reconstruction was over, the Southerners had a more stable lifestyle andRead MoreEssay about Jim Crows Legacy 616 Words   |  3 Pagespre-Civil War/Reconstruction era. The insidious nature of Jim Crow easily converted bigotry and intolerance from vile vices to prized virtues. Although Jim Crow laws were settled by the 1954 court case, Brown v. Board of Education of Topeka, where all laws and public policy based on the theory of separate but equal were deemed unconstitutional; they were not fully eliminated until the mid 1960s, almost one hundred years after the end of U.S. Civil War and the beginning of Radical Reconstruction. Read MoreRace And Reunion : The Civil War1581 Words   |  7 Pagesthe war. The two major themes race and reunion, demonstrate how white Americans adjusted and altered the causes and outcomes of the Civil War to reflect their particular ideas regarding this catastrophic conflict between Northerners and Southerners era. Blight, addresses how these differences in cultures collided in the visions that they saw America becoming when reunited as a union after the Civil War, reconciliationists, White supremacy and emancipationist. Blight does an excellent job of showingRead MorePolicy Containment in the Northwest Ordinance and Missouri Compromise576 Words   |  3 Pageswas the end of the Reconstruction Era and allowed the South to â€Å"turn the tables† on the North. Democrats were able to regain control of the Legislative and Judicial branches of government. (http://history.ncsu.edu/projects/cwnc/exhibits/show/second-redemption/redemption-1877) In conclusion, containment was accomplished through stages that included the Establishment of the Northwest Ordinance and the Missouri Compromise that later led to the failure of the Reconstruction Era and allowed the Southern

Rhetorical Analysis Of Mother Teresa - 727 Words

Mother Teresa continued her uses of pathos in her speech by recalling a past experience she had with a poor woman. She reflected on the poor people as great people which allowed the audience to see them as something other than a stereotype. She remembered how the poor woman thanked her and many others about the importance of abstaining and having self-control in regards to having children. As she died, the woman looked at Mother Teresa, said ‘Thank you†, and died with a smile on her face. She told her audience this story to get them to see a side of people that they didn’t necessarily know about. They got to see how this woman was poor and yet she still died smiling and thankful for what life had given her. Mother Teresa wanted the†¦show more content†¦They know how to bring peace and love back into the world and their own relationships. Mother Teresa closed her speech by repeating her call to action and doing so in a way that affects the audience’s emotion. She told them to remain faithful to God and to give until it hurts. She said, â€Å"Let us make that one point: That no child will be unwanted, and also that we meet each other always with a smile, especially when it was difficult to smile†, reflecting on the idea that peace begins within their own hearts. She concludes her speech claiming, â€Å"If you become a burning light in the world of peace, then really the Nobel Peace Prize is a gift of the Norwegian People. God bless you†, which emphasizes how she appreciated her audience. Mother Teresa repeats to the audience that peace is within them and that they should be the ones with such a wonderful award. She blesses her audience which allows them to feel the love and care from Mother Teresa herself and from her speech. By doing so, this fosters the audience’s ability to listen and cha nge their ways in order to create a better world. Mother Teresa used ethos and pathos throughout her acceptance speech from receiving the Nobel Peace Prize. She used ethos and pathos effectively in order to gain her audiences trust and allow them to have an emotional connection with her speech. She gained credibility through her knowledge of theShow MoreRelatedSpeech : Acceptance Speech By Mother Teresa1542 Words   |  7 PagesSpeech Analysis - Acceptance Speech by Mother Teresa This speech was presented by mother Teresa. She was a Roman Catholic religious sister and a missionary. Mother Teresa was a very recognize nun around the entire world. Many people knew her as the nun who went around the world helping and giving hope and faith to a lot of people who was in a need; however, she lived most of her life in India. She was born in august 26, 1910 in Skopje, Macedonia and died on September 5, 1997 in Kolkata, India atRead MoreEssay Banksy Was Here: The Invisible Man of Graffiti Art1195 Words   |  5 Pagesmysterious aspects of Banksy and his street art, Author Lauren Collins uses examples of his artwork and different locations where his street art has been seen. She also has quotations from Banksy included about his intent to remain anonymous. The rhetorical situation is a fundamental concept that addresses audience, purpose, author, constraints, and exigence. These different aspects help to support credibility, support and build arguments, and explain or provide evidence. Lauren Collins wrote â€Å"BanksyRead MoreMalala Yousafzai ´s Speech Essay1087 Words   |  5 Pagesis a religion of peace, humanity and brotherhood. Islam says that it is not only each childs right to get education, rather it is their duty and responsibility.† Malala Yousafzai. Ethos, Pathos, and Logos There are three essential elements in rhetorical strategies. These elements are ethos, pathos, and logics. Ethos is defined as affording an image of honesty and reliability ( Williams, 2012). It is also concerned with the appearance and charisma of the speaker. (Oring, 2008). I believe that theRead MoreA Crisis Of Character By Jody Williams1254 Words   |  6 Pagesbe sainted like Mother Teresa or Archbishop Desmond Tutu. But ordinary people with lives that go up and down and around in circles can still contribute to change.† In an excerpt from his essay â€Å"Why Bother?† published in the New York Times Magazine, American public intellectual Michael Pollan reveals his goal to convince ordinary American citizens that they are capable of changing their behavior in order to reduce America’s carbon footprint. Through the use of the four rhetorical elements situationRead MoreThe Dramatic Significance of Sick Characters in Ola Rotimis Plays4629 Words   |  19 Pag esattention to either the content or the form. None of the critics has been able to carry out a sustained study of the dramatic significance of sick characters in Ola Rotimi’s plays. This work proposes to fill that gap. Earlier articles by E. J. Asgill, Teresa .U. Njoku, Michael Etherton and V. U. Ola are concerned with the playwright’s indebtedness to Sophocles’ Oedipus Rex in The Gods Are not to Blame. Asgill, for example, critically examines Rotimi’s work as an excellent example of African adaptationRead MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 PagesAlthough these managers at Vetter Stafï ¬ ng did not have the power to change their role or job description, each had the power to change how they currently managed their teams. They learned at the seminar that a little honesty, introspection, and self-analysis goes a long way, especially as it relates to evaluating the integrity of their commitment as well as the process they are currently using to get their salespeople to perform at their very best. UNDERSTANDING THE COMMITMENT TO COACH YOUR SALES

Should Smoking Be Banned - 1457 Words

Ban the Cancer Sticks Lung cancer has increased within the past decade; one of the biggest reasons is that more and more people smoke now than they have in the past. Smoking causes damage not only in the lungs, but also in the body, lips, or inside the mouth. Even though smoking does harm your body there are some good things that come from smoking. Like it can lower the risk of obesity, and knee replacement surgery. There are different types of lung cancer one for smoking and the other, nonsmoking. Although people are smoking, not only are adults getting lung cancer, but kids and teens are getting it too. Lung cancer is the deadliest of all cancers and yet it is also the most preventable. While non smokers can get it, the most affected population of lung cancer could prevent the disease by not smoking, this is why smoking should be ban. One reason why lung cancer has rapidly increased is because of the use of cigarettes. The air after World War I had a effect on the environment, and increased lung cancer. Forty-five to seventy-five years old is usually the age a person could get lung cancer. The countries with a history of tobacco smoking between eighty to ninety percent of all causes are caused by smoking. Ages eighteen to twenty-four attempted to quit smoking cigarette and succeeded in 2010. Not only those who smoke can get lung cancer or have some type of disease, people who don’t smoke has the same chance or higher getting lung cancer or a disease. ThisShow MoreRelatedShould Smoking Be Banned?895 Words   |  4 PagesPeople smoke all over the world. Smoking has been around for many decades. Controlling the usage of smoking depends on the smoker. Believe it or not, the government has a huge part on this. In some countries, smoking in public or enclosed areas is banned. In the United States, the owner of any public place has the right to put a â€Å"No Smoking Area† sign. Unfortunately even with these regulations, the smoker doesn’t realize how smoking can be harmful to them and their surroundings; people are simplyRead MoreShould Smoking Be Banned?845 Words   |  4 PagesThe smoking population in London stands around 1.2 million and with such a significant percentage of this city with the habit, it is unsurprising the ban has caused such wide con troversy. Without hesitation, I add my voice to the chorus of non-smokers who think this ban goes too far. However, I am not saying that smoking is in any way good as I am extremely aware of the gruesome health risks and unattractive photos of black lungs and lopsided livers that litter the media. I just ask of you Britain;Read MoreShould Smoking Be Banned?1672 Words   |  7 Pagesthis is not a choice. This creates the problem of second-hand smoke, which is more harmful than people think. What is worse is that people who inhale second-hand smoke are doing so without consent.Therefore smoking in any public place should be banned.Second-hand smoke is just as harmful as smoking and leads to a higher prevalence of cancer and heart disease. Many people smoke for enjoyment. Enjoyment is what an individual experience when they are having a good time. When an individual is enjoyingRead MoreSmoking Should Be Banned1031 Words   |  5 PagesSmoking is an expensive habit. Smokers’ claim that it helps relax them and relieves stress but there are more negative effects of smoking outweigh the positive effects. Smoking is a health hazard not only for smokers but also for non-smokers. Smokers have the right to choose what to do with their own body and wellbeing but they should respect non-smokers choice to not be subjected to the smoke. Many people believe that there are good and bad outcomes from smoking. I believe that smoking should beRead MoreThe Smoking Should Be Banned860 Words   |  4 Pages On August 31, 2008, Maine made the law for no smoking in cars with children under 18. Warnings were given out until 2009 of September 1st; but starting September 2nd of 2009, fines of fifty dollars would be given out if caug ht by police. The making of this aw, is to limit teenagers with their license to stop smoking in cars. Smoking should be banned in motor vehicles in all states if person is/are over 16 of age. For teens, smoking is a distraction just like talking on the phone or texting whileRead MoreShould Smoking Be Banned?1326 Words   |  6 Pagesbreak. Even though people are well equipped with the knowledge of how unhealthy smoking can be and what can it causes to their hearts and lungs, they still choose to smoke. Nowadays smoking becomes a trend like a social media, and especially teenagers, are participating in this as well. Although smoking makes you a person feel relaxed from the stress, it harms the body of the smokers in the long run. We have known that smoking can kill us from past 50-60 years, and according to the World Health OrganizationRead MoreShould Smoking Be Banned?2248 Words   |  9 PagesSmoking was first used for medicinal purposes in the early 1600’s. As time conti nued tobacco began to be smoked through pipes and eventually became rolled in paper and tobacco leaves. After smoking started becoming mainstream, people began to think of this as a social way to fit in rather than thinking of the effects it can cause to their bodies. Although the harmful side effects of smoking are now public knowledge, people still continue to smoke. Smoking can cause health issues, not only to thoseRead MoreShould Smoking Be Banned Public Smoking?1263 Words   |  6 PagesBanning Public Smoking Do people know that cigarettes are responsible for more causalities each year than from HIV, illegitimate drug use, alcohol related incidents, and automobile calamities combined? It is one of the only permissible products that have been long-established to kill when used as intended. Tobacco usage is the main source of avoidable and premature death and disease worldwide according to the Centers for Disease Control and Prevention. Medical studies have shown that smoking not onlyRead MoreShould Cigarette Smoking Be Banned?1376 Words   |  6 PagesThe United States Surgeon General’s report stated that cigarette smoking is the major single cause of cancer death in the United States. This statement is so true today. Smoking a cigarette is an acquired behavior and that makes it the most preventable cause of death in our society. Cigarettes contain nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT. The main ingredient in cigar ettes is tobacco. The nicotine in cigarettes is very addictiveRead MoreShould Cigarette Smoking Be Banned?1365 Words   |  6 PagesShould Cigarette Smoking be banned? The United States Surgeon General’s report stated that cigarette smoking is the major single cause of cancer death in the United States. This statement is so true today. Smoking a cigarette is an acquired behavior and that makes it the most preventable cause of death in our society. Cigarettes contain nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT. The main ingredient in cigarettes is tobacco. The nicotine

Psychological Interventions in Mental Health Nursing

Question: Discuss about the Psychological Interventions in Mental Health Nursing. Answer: Introduction: Mood is the persistent status of internal feeling. Mood of the patient can be inquired by asking questions to the patient and patient expresses mood in their own words. As a result, mood is the subjective report of patients emotional status. Mood of the patient should be assessed over a period of few weeks and not the specific time point. This feeling can be unenthusiastic, depressed and low and other side it can be energized, elevated and out of control. There is also feeling of anger, irritation and nervous. Ellens mood is aggressive, elevated, labile or reactive, irritable (Finney et al., 2016; Nakash et al., 2015). Thought content: Thought content can be sad and angry. Person always thinking about certain things and difficult to come out of this thinking. Moreover, person not willing to share this thinking and personal beliefs with others. Person is always worried and scared about certain things. Person thinks detached from other people and removed from the society. Person thinks that other person or other group intend to harm. Person has hallucinations means false perceptions and illusions means misinterpreted perceptions. From inquiry and observations, it is evident that thought content of Ellen are lavish, teasing and fundamental sexual intimation (Nordgaard et al., 2013). Thought process: Thought process cannot be observed, however it can be inquired from the patient and inferred from the talk of the patient. Thought process can be linear, goal-directed, incidental, lateral, loose associations, confused, vague, racing, jamming, perseveration and neologisms. Thought process of Ellen is fluctuating and it is running from one thought to another. Ellen is confused about timings, however she is well oriented towards place and person. Also, Ellen is low in concentration (Nakash et al., 2015). Insight: Persons perceptive of mental condition can be explored by persons explanation of the problem and awareness of treatment or management alternatives. Persons insight of the mental condition can be understood by recognition of mental illness, agreement or disagreement to the treatment or management and identification of diseased condition like delusions and hallucinations. Insight of mentally ill patient is helpful in planning management of the condition. In case of Ellen, it is difficult to get insight of her condition. In her inquiry to get insight of her condition, Ellen mentioned that she doesnt have any mental health issue and she should stop medications. However, it has been observed that she has serious mental illness (Finney et al., 2016; Nordgaard et al., 2013). In current condition, Ellen can have two risks like social isolation and becoming violent. With the erratic behavior of Ellen, people are trying to distance themselves from Ellen. This social isolation can lead to the chronic diseases. Because in social isolation there is reduced mobility and psychological deprivation due to the diminished cognitive functioning. Due to social isolation family members and surrounding people in the society would not be willing to take care of Ellen. Moreover, caretaker from the external source may abuse Ellen both physically and mentally. As a result, her overall wellbeing would be affected (Metzl, MacLeish, 2015). It is evident that, Ellen became harsh with other customers I the club and exhibited her violent behavior. Persons like Ellen with florid psychotic thoughts, may get violent as compared to other persons. Psychoactive substances use is one of the reasons for the violent behavior of the people and in case of Ellen also it is applicable. Ellen has habit of cigarettes and brandy and at the time of caught by the police also she was intoxicated (WHO, 2012). Nursing care priority Nursing intervention Rational High-risk behaviors (Clinical) Nurse should administer sedative medication to Ellen. Nurse should administer haloperidol or risperidone for acute aggression. Nurse should administer Buspirone for chronic anxiety. These medications helps Ellen to calm down and her aggressive or high risk behavior would not affect other people or harm herself (Walker, 2015; Grahame, 2012). Activities of daily living (ADLs) (Functional) Nurse should assess Ellen for her daily activities by asking her few questions and by observing her daily activities. Based on the information nurse should plan for the daily activities of Ellen. Nurse should assist Ellen in her daily activities on particular time like cooking, eating, wearing clothes, toilet use, taking medication. Nurse should also make Ellen to sleep for sufficient length of time. Nurse should assist or remind Ellen to carry out daily activities on time because, Ellen is disoriented to time and she is incapable to perform her daily activities on time (Walker, 2015; Grahame, 2012). Refusal to take medicine (Satisfaction) Nurse should perform counseling of Ellen about medication use. Nurse should convince Ellen importance of medication. Nurse should encourage Ellen to take medicine on regular basis. Nurse should assure to Ellen that these medications are not going to harm her, rather these medicines would help her to come out of her mental condition and behavior. Ellen is refusing for consumption of medicine. Because she made strong belief that medication is not going to help her, rather it is going to harm her. In the scenario nurse should force her or convince her to take medicine and made her satisfied with the medicine (Walker, 2015; Grahame, 2012). Cost and use of resources (Financial) With the help of social worker, Nurse should try to convince her not to spend more money on unnecessary things. It is evident that Ellen left little fund and she may face scarcity of und for future treatment (Walker, 2015; Grahame, 2012) Attitudes and rights: Ellen should maintain very cardinal relations with the all the society members. She should listen, learn and act according to the suggestions of her family members, her physician and community health workers in her care and recovery process. From this communication she should understand what are the important and useful aspects for the wellbeing of herself, family members and community members. Ellen should change her mentality of being harsh to others and she should be kind to others. Ellen should respect and protects others rights and she should not think only of herself. Ellen should involve in all the social activities around her and she should try to influence others with her positive and creative attitude in cultural and professional activities. With this changed attitude, she would be well received by family and society members and her care would be taken in better way. This builds confidence in Ellen about her future and her future life leads to full of happiness and well-being (www.health.gov.au). References: Finney, G.R., Minagar, A., Heilman, K.M. (2016). Assessment of Mental Status. Neurologic Clinics, 34(1), 1-16. Grahame, S. (2012). Psychological Interventions In Mental Health Nursing. Open University press Metzl, J.M. MacLeish, K.T. (2015). Mental Illness, Mass Shootings, and the Politics of American Firearms. American Journal of Public Health, 105(2), 240249. Nakash, O., Nagar, M., Kanat-Maymon, Y. (2015). Clinical use of the DSM categorical diagnostic system during the mental health intake session. Journal of Clinical Psychiatry, 76(7), e862-9. Nordgaard, J., Sass, L.A., Parnas, J. (2013). The psychiatric interview: validity, structure, and subjectivity. European Archives of Psychiatry and Clinical Neurosciences, 263(4), 353-64. Recovery Principles. Retrieved from https://www.health.gov.au/internet/publications/publishing.nsf/Content/mental-pubs-i-nongov-toc~mental-pubs-i-nongov-pri on 26.09.2016. Risks To Mental Health. Retrieved from. https://www.who.int/mental health/mhgap/risks to mental health EN 27 08 12.pdf on 26.09.2016. Walker, S. (2014). Psychosocial Interventions in Mental Health Nursing. SAGE Publications.

Audit standard free essay sample

Under attestation engagement, an evaluation of subject matter would have already been conducted by the responsible party against a set criteria. We will write a custom essay sample on Audit standard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As this evaluation is usually given in the form of a report issued to the intended users by the responsible party. This report is actually a claim by the responsible party of a fair evaluation of subject matter. On that assertion made by the responsible party practitioner is asked to confirm whether such assertion of evaluation is fair or not. An engagement to ttest the assertions of responsible party is called attestation engagement. And at the conclusion of attest engagement, practitioner will issue a report in which he may word his opinion as follows: Example 1: In our opinion, the responsible partys assertion that forecasts has been prepared on best estimate basis, is fair. Example 2: In our opinion, the responsible partys assertion that internal controls are working effectively, is fair So, from above discussion we understood that attestation ngagements are a sub-set of many different forms of assurance engagement in which a practitioner issues a report to attest the assertions of against a set criteria. However, assurance engagements is Just any engagement in which users degree of confidence of is reinforced which need not to be attestation When dealing in any kind of business, it is very likely that one will, at some point, come across the need for assurance services, attestation services or auditing services. These common accounting practices are needed and used in many different scenarios, and, more ften than not, are performs by licensed certified public accountants, or CPAs as part of a service toa business client. In order . o better figure out which, if any, of these services are needed, it is imperative that one understand the principal differences between the three. An assurance service is usually requested and completed when it is necessary to better gauge a risk and the reliability of the information at hand. This service, which is independently done and usually by a CPA, assesses all of the information and determines how accurate it all is. Based on that outcome, it then determines how much risk is involved if one were to rely solely on that information on which to make a decision. An audit, for example, is a service that can be classified as an assurance service. Attestation services are requested when it is necessary to check the accuracy of someone elses claim about the reliability of information that has been provided. This service, which is sometimes performed by CPAs or attorneys, usually comes in the form of a letter that states whether or not they feel that the nformation provided by another is as accurate as they claim it to be. By attesting to it, they are essentially saying that they believe the information provided to be accurate and trustworthy, thereby lessening any risk associated with its reliability. Auditing services are used to gauge how well a businesses practices and principals are working. An internal audit determines if the rules are being followed and whether the rules in place are beneficial as they are or if change is required to reap greater benefits to the company audit standard By anufly